Turo - Search Experience
Prior to me joining, Turo's search experience was optimized for conversion, not discovery. We made it difficult for guests to find the right car. We redesigned the experience from the ground up during one of Turo's fastest periods of growth, resulting in +$15m GBV, +2% trip days, and our highest booking conversion to date.
Years
2023-2024
Role
Director of Product Design
Scope
Team leadership, Design strategy, Vision
Challenge
UX was making is hard for guests to discover Turo's unique selection of over 6800 combinations of makes, models, and years.
Team: I led a team of 3 designers, 1 PM partner, 4 engineers, 1 data scientist, and 1 UX researcher.
Solution
Intent aware search
Relevant supply existed, but the search experience made it difficult for guests to find the right car, reducing discovery and booking conversion.
Flexible entry points
Relevant supply existed, but the search experience made it difficult for guests to find the right car, reducing discovery and booking conversion.
Control and exploration
The guest experience had not had a holistic, strategic overhaul since conception of the consumer experience.
Business impact
+2% trip days
+$15m GBV
+1% booking conversion
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