Lyft

I joined Lyft to lead design efforts across the driver experience.

Product Design

2016-2019

About

Lyft is a rideshare app that connects riders with drivers. Lyft's mission is to improve people's lives by providing the world's best transportation.

About the work

Summary

Lyft Direct, a high reward banking product for Lyft Drivers. Our primary goal was to increase driver pay and for us to become the platform of choice.

Team

1 Lead Designer 1 UX Researcher 1 PM 1 PMM 5 Engineers

By the numbers

1k+

Adoption

First week signups

-6%

Cost Reduction

Pay-related T1K (tickets/1k contacts)