Atticus

I joined Atticus to help bring new products to market, helping fuel growth for workers comp segments.

Product design, Branding, Growth

2025

About

Atticus supports injured workers during one of the most stressful moments of their lives, helping them understand their case, avoid common pitfalls, and get the care and compensation they deserve.

About the work

Summary

I worked with Atticus to develop new product offerings across their workers comp vertical. I helped research, test, and design and launch 0-to-1 products. This included a newly designed case estimator tool, instant book landing page experience, and case validation tool.

Team

Charles Zhang - PM Isabel Alison - Director of Product Dallin Durtschi - UX Copywriter Various front end developers

By the numbers

+7%

Conversion

Intake to lead

-8%

Retention

Funnel dropoff

Instant Book Landing Page

I worked with the workers comp and SSD team to develop a high converting question driven landing page, highlighting the simple process that Atticus provides, showcasing social proof and trust building, and answering questions for those who are curious.

  1. Max Gustofson Studio

  2. © 2025

Wednesday, February 11, 2026

Local time

3:07:34 PM

  1. Max Gustofson Studio

  2. © 2025

Wednesday, February 11, 2026

Local time

3:07:34 PM

  1. Max Gustofson Studio

  2. © 2025

Wednesday, February 11, 2026

Local time

3:07:34 PM