Fractional product design for startups with big problems to solve.
What we do
Product design
Branding
User research
App design
Prototyping
Product strategy
Sound design
Org design
How we work
Design strategy accelerator
For early-stage teams needing fast clarity
Stakeholder interviews
UX audit + comp analysis
30/60/90 roadmap
Starter design system
AI-Powered Design & Research
For teams who need to move quickly and have limited design resources
Rapid prototyping
User research synthesis
Personalization
Growth sprints
For teams optimizing conversion or onboarding
Data deep dive
User flow mapping (journey maps)
A/B redesign of core flows (onboarding, etc.)
Quick wins and long term strategy
Embedded staff designer
For teams who need support while hiring FTEs
Hands-on product design work
Tight collaboration between Prod/Eng/Design
Full-stack end-to-end design process
UX research and prototyping
Fractional design leadership
For companies without a full-time Head of Design
Set up design systems
Hiring process and tooling
Leadership presence
Design roadmaps + vision setting
Nice to meet you.
I’ve spent 15 years designing 0→1 products for some of tech’s most ambitious companies. Now, I work with founders as a fractional design partner to bring early ideas to life - fast, focused, and with zero fluff.
As a design partner I will:
Shape product strategy without the overhead of endless documentation
Prototype at high fidelity to quickly test and validate your ideas
Work hand-in-hand with engineering to ship and iterate with speed
Build design teams and set up systems for long-term success
Working principles
Proactivity over reactivity
I keep on top of what's happening while proactively problem solving.
Time is money
Sharing early and often is critical.
Show over tell
Storytelling comes from seeing how things work.
Scale when needed
I can bring in experts from my vast network of collaborators across design, brand, and development.
Work that endures
I ensure longevity in the work that I do. That means systems that scale.
Design what matters
Ideas are dispensable. We can explore endlessly until we find the right one.
Industry verticals
*Highly interested
Consumer
AI&ML
Healthtech*
Climate-tech*
Travel
Marketplaces
Enterprise
Fintech
Social Good
